Hello! Welcome to my blog! I’m Holly Johnston, a twenty-something boutique owner and newly blogger born and raised in the South. I grew up in a small town a little north of Atlanta, GA and graduated from The University of Alabama with a degree in Fashion Retail, Roll Tide! I decided to start hollydawn to start documenting the things I love and share with you all my favorite fashion trends, places to shop (mostly from my online boutique Endless Knot Boutique) and also bring ya’ll with me to photoshoots and buying trips. Thank you for reading and hope you love my posts!